Home > Uncategorized > The New Bacardi Manifesto

The New Bacardi Manifesto

So it only took a year, but our manifesto for Bacardi is finally out there.
An attempt to plumb the depths of the human condition and divine a new way of living, just as you would expect from a delightfully crisp and mixable rum brand.
Enjoy with limes, mint and ice.

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Categories: Uncategorized
  1. Siddharth Prasad
    May 20, 2011 at 12:01 am

    As an agency creative, I love the thought of ‘lets’ cut the LOLs and the OMGs’ – it’s very focussed yet very freeing too. Let’s face it, drinking is one very important activity that you can’t do online. You have to put down your hand-held to pick up your glass.

    • May 20, 2011 at 5:32 pm

      And there you have the strategy in a nutshell. Human beings were meant to be together – in person, not virtually. Cheers.

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